Web Design

Web design matters

A well-designed website will set you apart from your competitors whether you own an established restaurant in a major city or sell crafts from your living room.

But all websites are not created equal. Some are profitable, money-making machines. Others were created for $50 ten years ago and haven't been updated since.

Small businesses can't afford to invest in a website that isn't going to make them money. And developers who promise to deliver inexpensive, professional websites in a week are cheating their customers.

Your website has the potential to become your business's largest source of new customers. But every single page, section, picture, and word has to be carefully thought out and purposeful. And Moore Web Marketing is here to guide you through each step.

Our Process

1. Discuss

Solutions can't be made until a problem is addressed. Our web design process begins by encouraging you to share as much information about your business and current website as you can. Who is the ideal customer? What are the concerns with the current website? What is expected from the new website?

Once the problems of the past have been established, a clear path towards a successful future can be created.

While we are experts in the field of website design and development, nobody knows your business better than you. We will use our industry expertise to guide your decision-making while allowing you to remain in full control.

2. Research

As the old saying goes, "Don't reinvent the wheel." This is especially important in the case of small businesses that don't have the time or money to waste on testing new ideas. That's why it's important to take notes from successful competitors in your industry. What are competitors doing to be successful? What are their areas of weakness, and can these be used to your advantage?

Our research will ensure that your website is created to be positioned two steps ahead of your competitor.

3. Create Content

Building a modern website that runs fast and looks great is a must. But forgetting about content is like building a house with no framing. We believe in the importance of quality content so much that we create all of it before the design has even been touched. Every title, paragraph, and link will be carefully crafted to appeal to your target audience.

Working on design

4. Design

Your website's design is more than just picking a few nice colors and pictures. How you choose to design your business's website will determine how customers feel when they visit it. It will even influence whether they do business with you.

Maybe you own a spa and you want website visitors to feel like they are walking through a park on that first warm day of spring. Or perhaps you run a sports bar and want to give customers the feeling of putting on their favorite jersey before a Sunday football game.

Regardless of the experience you are hoping to portray on your website, great design is the key to making it happen. And we are going to bring you through our comprehensive design process so that you can be sure your website accurately represents your business.

5. Develop

A properly developed website is characterized by its speed, responsiveness, and usability. Each of these characteristics requires experienced professionals with knowledge of modern internet technologies.

The same website could be built using ten different website builders, and most users wouldn't know the difference. But search engines like Google inspect each line of code to determine a website's efficiency. And some website builders fall far short of most performance standards.

We ensure our development standards are even more rigorous than any search engine. Great care is taken in developing each website, and we pride ourselves on our attention to detail. When you need a quality website to represent the value of your business, Moore Web Marketing is here to deliver.

Typing on computer

6. Maintain

There is no such thing as a perfect website. We always strive to get as close to perfection as possible, but even the best websites have room for improvement.

Our post-development stage relies on analytics data from a suite of premium tools. Your website will be monitored, updated, and improved upon weekly to ensure steady growth. You will even receive monthly analytics reports to keep you informed on the improvements your website is making.

For those of our clients who are less skilled with technology, you can rest easy knowing that we will always be available to add content or make updates for you. This can be a huge time saver for those who frequently need to add events, pictures, or anything else to their website.

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