SEO

(Search Engine Optimization)

What is SEO?

If someone would have told you to research a subject in the 90s, your first instinct would have been to head to the library. Or maybe, if you were lucky, you might've known someone knowledgeable in the subject that you could ask. But search engines like Google have revolutionized the way we find information.

Today, search engines are used by people all over the world to help them find answers to their questions in an instant. Google responds to millions of searches every minute.

SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engines.

Why is it important?

Try to think back to a time when you were curious about something. Maybe you wanted to know the score of a football game. Or perhaps you had just seen a hummingbird outside and were curious about how fast its wings flapped (about 50 times a second). Regardless of what question you had, the odds are that you immediately went to Google to find your answer.

As stated above, millions of searches are performed every minute. And some of those searches may be related to your business.

If your website ranks well for what potential customers are searching for then the money will start rolling in! But, on the other hand, if your website is so far down the search results that no one can find you then you are potentially missing out on thousands of dollars worth of revenue.

Our Process

Analyze

Many search engine marketers will look at your website and tell you, "It's flawless. You just need to wait for Google to increase your rankings." We don't believe in this way of thinking. There is always room for improvement through keyword research, link building, user experience, and more. We will analyze every web page, section, and word of your website for any possible areas of improvement.

Set Goals

Small business owners deserve honesty and transparency. This is why we believe in creating SMART goals. These are specific, measurable, attainable, realistic, and time-bound. These goals give you reasonable expectations and allow you to track your progress over time.

Research

Knowing what keyword to target is different than knowing how to rank for it. We will thoroughly research every aspect of your website and its competitors to figure out the exact steps needed to accomplish your goals. Our agency is equipped with many premium tools to give your business an edge over competitors.

Optimize

Optimization is all about taking the information we have researched and putting it into action. Sometimes this means adding more content to the website or ensuring that is is mobile friendly. It can also include reaching out to popular websites in your industry to have them mention you on their site. We will take care of every actionable step needed so that you can focus on your business.

Repeat

SEO is never done. Once we have successfully reached a goal, it's time to find a new target and repeat the process. Over time your website will be bringing in more customers than you ever thought possible.

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