If someone would have told you to research a subject in the 90s, your first instinct would have been to head to the library. Or maybe, if you were lucky, you might've known someone knowledgeable in the subject that you could ask. But search engines like Google have revolutionized the way we find information.
Today, search engines are used by people all over the world to help them find answers to their questions in an instant. Google responds to millions of searches every minute.
SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engines.
Try to think back to a time when you were curious about something. Maybe you wanted to know the score of a football game. Or perhaps you had just seen a hummingbird outside and were curious about how fast its wings flapped (about 50 times a second). Regardless of what question you had, the odds are that you immediately went to Google to find your answer.
As stated above, millions of searches are performed every minute. And some of those searches may be related to your business.
If your website ranks well for what potential customers are searching for then the money will start rolling in! But, on the other hand, if your website is so far down the search results that no one can find you then you are potentially missing out on thousands of dollars worth of revenue.