How Much Does A Small Business Website Cost?

How much does a small business website cost?

If your small business has made the decision to invest in a new website, then you are on the right track to growing your business through digital marketing. But one of your first concerns will undoubtedly be, “How much does a website cost?”

On average, you can expect to pay anywhere from $1,000 to $10,000 for an agency to design and develop your website. The exact price of a web design project will vary depending on how many pages the website will have, the uniqueness of the design, the agency you choose, and other variables we will discuss.

Business Website Requirements

You must begin by figuring out what your business needs in a website before you can start receiving proposals from web design agencies.

Are you looking for a simple one-page site where clients can go to get contact information? Or would you like to invest in a website that will rank you high on Google and bring in new customers?

These two websites will vary drastically in price. And it’s important that you understand your exact needs before you contact any agencies. Be sure to check out our post on the 21 things every small business website needs for a deeper look into the necessities of a website.

Business website requirements

Take the time to figure out what kind of website you want. You can begin by answering these questions:

  • What is the goal of the new website?
  • How many pages will the site have?
  • Do you want a completely custom design to fit your brand?
  • Will the website include additional features such as an online store or blog?
  • Should it be optimized for search engines like Google?

Each of these questions can significantly change the price of the project. But that shouldn’t mean that you make decisions for the sole purpose of reducing cost.

A great website, regardless of the price, can bring in tons of new customers and it’s important you understand this before immediately trying to find the cheapest option available.

Average Cost of a Small Business Website

The cost of a website will vary depending on if you are building the website in-house versus hiring an agency to do it for you.

Cost of Building Your Own Website

Building a website in-house can bring the cost down to $0 if you don’t account for the labor involved.

But before you dive into learning HTML, it’s important to remember that websites are much more complicated than they were 20 years ago.

For example, websites need to look great on different devices such as desktops, tablets, and smartphones which requires knowledge of CSS. Most sites also have contact forms and popups which are done through JavaScript.

Website development languages

Thankfully, software like Squarespace and WordPress can eliminate the need for advanced programming knowledge.

But remember, these tools each require their own set of skills. And many of them, such as Wix and Squarespace, will charge monthly to use.

So, before you decide to build your own website to save money, take the time to research the different tools and watch a few tutorials to see if it’s the right option for you.

Cost of A Web Design Agency

Web design and digital marketing agencies are often the best route for small businesses interested in getting a new website.

A basic small business website will cost between $1,000 to $10,000. However, it is not uncommon for larger companies to spend closer to $100,000.

You may be wondering, “Where the heck is all my money going just to make a simple website?”

Well, let me break down the steps involved in building even the simplest of sites:

  • Gathering Information: A good website will be built specifically for your small business. It takes time to gather information about your niche, business history, target audience, and what makes your business unique.
  • Web Design: Most agencies will choose to design the visual aspects of a website before moving to development. This is done in design software that gives agencies the ability to show you easily modifiable mockups.
  • Website Development: The development of a website involves taking the visual design of a site and turning it into an interactive website. This requires knowledge of web languages, and it will likely be the bulk of work done by the agency.
  • SEO (Search Engine Optimization): Any credible agency will do at least a simple optimization for search engines. But even this small step requires a good amount of research to ensure your website ranks for the correct keywords.

Each of these tasks take a considerable amount of time. Which is why most agencies will quote a time-to-completion of about 8-12 weeks. So, while websites may look simple to the average viewer, it’s important to remember that a lot of work goes into making them. You get what you pay for.

A small business website is an investment

Additional Costs

The cost of web design and development will be the bulk of what you pay for a website. However, there may be additional costs involved after the website has been developed such as the cost of a domain registration provider, hosting, and more.

Domain

A website domain is the address that will point to the server where your site is hosted. For example, www.google.com is a domain.

You need to pay a company, such as GoDaddy, to register and manage your domain.

Most domains are inexpensive and will run you around $5 to $20 a year.

Hosting

Websites are nothing more than a set of folders and files. And these files do nothing if they’re just sitting on your computer.

Hosting companies offer servers where you can put your website files so that other computers can pull the files when they search for your domain.

Cost of website hosting

The cost of hosting varies significantly depending on the type of servers you wish to use. But most businesses can reliably host their website for $5 to $25 per month. Larger companies may need dedicated hosting which can go up to $500 or more per month.

SEO (Search Engine Optimization)

For businesses looking to use their website as a long-term marketing tool (which is how they should be viewed), then you may want to invest in a monthly search engine optimization plan.

Bringing an agency on for SEO will ensure your website is constantly fighting for higher Google rankings. This can be a game-changer for many businesses because it provides a steady stream of targeted traffic to your website.

The cost of SEO will vary depending on your overall goals, but you can expect any decent search engine optimization plan to start at $1,000 per month.

Read our post on SEO to learn more about the basics of search engine optimization.

E-Commerce Functionality

Up until now, the types of websites being discussed have not included e-commerce sites. This is because an e-commerce site is in a whole different ballgame from the type of website most businesses need.

On average, you can expect custom e-commerce website development to start at around $10,000.

However, services like Shopify have made it relatively easy to open an online shop starting at $29 per month. But keep in mind, using a service like this means that you must pay a transaction fee for each online sale.

Plugins

Many agencies, including ours, will use WordPress to develop websites.

WordPress is a content management system used by 40% of all websites that separates the front-end content of a website from the back-end code. And this makes it the ideal choice for businesses who need to update information on their website.

One of the main features of WordPress is its large library of plugins. These plugins offer out-of-the-box functionality that would otherwise have to be coded from scratch. And they are extremely useful.

Some premium plugins will charge monthly or yearly to use so it’s important to keep this in mind. Ask your web developer prior to starting a project if they use any premium plugins that you will have to pay for.

At Moore Web Marketing, we ensure that if any premium plugins are used, the website is still fully functional even if the plugin is downgraded to the free plan.

Is It Worth the Investment?

Is it worth the investment? Read that sentence again. Investment.

A website is a long-term investment, and it must be looked at as such. Your website is not equivalent to paying a local newspaper to advertise your business. It is not equivalent to handing out flyers for an event.

What makes a website so unique? Think of it like this… all other forms of advertising are going to point back to your website.

People who find your business in the newspaper will likely search for your business on Google. Those who receive a flyer will want to find out more information about the event which is most likely found on your website.

A website is the destination of all traffic

This makes your website the source of all your marketing efforts. A great website will allow users to find the information they need in an instant. A bad website, or no website at all, is synonymous with setting up roadblocks and hurdles that potential customers need to jump over.

Finding The Right Agency

If you’ve concluded that a website is worth the investment, then congratulations!

Finding the right agency can be a daunting task. But there are plenty of services available online to help you through it:

  • Google: Begin your search by doing a quick Google search of “web design agencies near me”. This will provide you with local agencies that you can speak with.
  • UpCity: One of the best ways to find online service providers is UpCity. This is an online directory devoted to helping business find well-rated service providers.
  • TrustPilot: TrustPilot is another reputable source for finding agencies that can help you get a website designed for your business.

Of course, you can always skip the search process and contact us directly! Moore Web Marketing is a digital marketing agency created specifically for small businesses. And we’d love to discuss your current concerns and future goals with you!

Get in touch with us today and receive a free website audit.


Post by: Nathan Moore
Published: November 17, 2021
Share This Post: